[SYSTEM 02 // PULSE PROTOCOL]
Aged lead reactivation
Dead leads that were not actually dead.
[THE PROBLEM]
Every business has a CRM full of leads it paid for and never converted.
You bought the leads. You called once or twice. Nobody answered. Or they answered and said not right now. You marked them closed lost and moved on.
Six months later those leads are still in the database. Some of them have changed their situation. Some of them are ready to buy right now and have no idea your business still exists.
Most businesses never touch that database again. The money they paid for those leads is treated as a sunk cost.
[WHAT WE INSTALL]
An automated reactivation sequence that works through your aged database.
We install a reactivation sequence that runs through your aged leads and surfaces the ones who are now ready to move.
The sequence is designed around your sector and your offer. The messaging acknowledges the gap in time and creates a relevant reason to re-engage. It is not spam. It is a well-timed follow up at the right moment.
[WHAT CHANGES]
Revenue from records that were already written off.
Every operator we have installed for has found revenue in the aged database. Sometimes it covers the install cost in the first week. The database you already paid for starts working again.
[FIELD MARKER]
[REAL ESTATE] [FLORIDA] [1 WEEK] [OPERATOR_392]
aged leads converted to appointments in week one of reactivation